Manila, Philippines — In a rapidly evolving streaming landscape dominated by giants like Netflix, Hulu, and Amazon Prime, Vivamax by Viva Communications aims to carve out its own niche by offering exclusive Pinoy content to subscribers, the majority of which are controversial mature content. With the ambition of generating at least 500,000 subscribers in its first year in the Philippines, Vivamax enters the market with a unique proposition.

Vincent Del Rosario, CEO of Vivamax, took center stage during the Growth Con PH, the first-ever business growth seminar and networking event organized by The Business Manual recently in BGC. The event gathered esteemed business leaders and thought leaders who showcased their expertise and dedication to their respective brands and companies. The event provided aspiring entrepreneurs with an opportunity to learn from industry experts and gain valuable knowledge on business growth strategies.

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Colourette CEO & founder Nina Ellaine Dizon, Pickup Coffee CEO Jaime Gonzales Fernandez, Unbo Group CEO Carlo Ople, Vivamax president Vincent Del Rosario and The Business Manual EIC RJ Ledesma

Del Rosario shared his insights from the platform’s development, as well as its mission to promote growth and success in the streaming industry. 

Photo: The Business Manual

The inception of Vivamax can be traced back to March 2020, during the pandemic-induced lockdown. Viva Communications found itself in a challenging situation, having completed 17 movies worth a significant investment of 350 million pesos, without the option of traditional cinema releases. Uncertain about the reopening of cinemas, Vincent shared that the company contemplated entering the streaming business.

In January 2021, Vivamax was launched, providing access to the existing library of 70 movies and allowing direct interaction with consumers.

Illustration: War Espejo

Recognizing the difficulty of competing head-on with streaming giants like Netflix and Amazon Prime, Vivamax decided to take inspiration from the cable TV model. Vincent highlighted the success of niche channels such as ESPN for sports and CNN for news. With this in mind, Vivamax strategically identified its own sweet spot, focusing on a particular segment of the market—content that appeals to adult viewers with a male-skewed orientation. While Vivamax self-regulates its content, it also ensures the availability of mainstream options to cater to a broader audience.

Vivamax‘s reach extends far beyond the Philippines, making its content accessible in 72 countries. The platform has amassed an impressive 7 million registered subscribers, with an average of 3-4 million new subscribers joining each month. Priced at P169 per month, or approximately $3, Vivamax offers an affordable streaming option for viewers. The steady growth and enthusiastic response from subscribers demonstrate the appeal of the platform’s unique blend of Pinoy entertainment.

Photo: PEP.ph

Vivamax‘s emergence as a player in the streaming industry with its original Pinoy content signifies a new era for Filipino viewers. By capitalizing on niche programming and catering to adult-oriented preferences, Viva Max has successfully established itself as a distinctive streaming platform. The company’s ability to self-regulate content and provide a secure environment further enhances its appeal to subscribers. As Viva Max continues to expand its subscriber base and captivate audiences both in the Philippines and abroad, it showcases the growing demand for quality Pinoy entertainment in the streaming realm. With its authentic storytelling and dedication to showcasing Filipino talent, Viva Max paves the way for a vibrant future in the world of streaming.