Manila, Philippines — The local beauty scene is definitely back and booming this first quarter of the year! And Filipino favorite makeup brand, Ever Bilena (EB), is one of the strong forces in the local beauty industry with its amazing product launches and exciting events just in time for its celebration of 40th anniversary in the biz!

Summer product drops

Just in time for summer, Ever Bilena has just dropped its new line offering: the Ever Bilena Pillow Pop! 

A hybrid cream-to-powder blush formula, this cheek blush is perfect to make sure you are looking pretty and dainty this summer. Its one-of-a-kind bouncy consistency help create a soft-focus, diffused matte pop of color on the cheeks with a seamless air-blush finish!

Ever Bilena Pillow Pop comes in three wearable shades: Dreamy Peach, Dreamy Coral and Dreamy Rose.

Dreamy Peach
Dreamy Peach
Dreamy Rose
Dreamy Rose

There is a cool comeback from Ever Bilena, too! The company’s first-ever product from four decades ago is reintroduced, with a new line of 12 universally flattering nail polish colors! This time, the Ever Bilena nail polish collection comes with more unique and diverse shades, featuring icy bluea nd olive grey hues, among others.

Ever Bilena nail polish

Ever Bilena to mount Kim Mingue fan meet

Attention, K-Drama fans! South Korean actor Kim Mingue is coming to town for a meet and greet!

Ever Bilena has collaborated with RISE Media to bring Korean actor, Kim Mingue of ‘Business Proposal’ and‘Snowdrop’ fame, to the Philippines at the New Frontier Theater in Quezon City on April 14, 2023.

In what is truly a “Heavenly Moment” with Kim Mingue, Ever Bilena is giving its customers a heavenly treat by hosting a raffle giveaway to 20 lucky shoppers for a chance to win two tickets each. With the grand prize being 2 VIP tickets worth Php 18,500!

The mechanics are simple. Make a single purchase transaction from participating stores worth at least Php 800 of Ever Bilena products within the promo duration to qualify! Simply submit the ticket receipt through a QR code provided by Ever Bilena and automatically be entered for the raffle draw. Unlimited entries are welcome until April 7, 2023.

Learn more about it at Ever Bilena’s official Facebook and Instagram pages @everbilenaofficial.

Uniting beauty queens

Beauty pageantry has become a national obsession as the country’s beauty queen representatives have gone on to bring pride to the Philippines on international stages. Ever Bilena, a brand synonymous to Filipina beauty, celebrated its 40th anniversary at the SMX Convention Center last March 21, 2023 putting the spotlight on, of course, Filipina beauty queens!

EB officially announced its partnership as the Official Makeup Sponsor for the country’s most prestigious pageants, namely Binibining Pilipinas, Miss World Philippines by ALV Circle, Miss Earth Philippines, and Mutya ng Pilipinas. While EB’s sister brand, Hello Glow, is the official Sun Care Partner of Miss Universe Philippines.

Left to right: Miss World Philippines 2022 Gwendolyne Fourniol, Mutya ng Pilipinas 2022 Iona Gibbs, Miss World Philippines 2022 Charity Cassandra Chan, Miss Supranational 2022 Alison Black, Dr. Demiee Sy from Ever Bilena, Bb Pilipinas Globe 2022 Chelsea Fernandez, Miss Earth Philippines 2022 Jenny Ramp

Titleholders who attended included Bb. Pilipinas – Globe 2022 Chelsea Fernandez and Mutya ng Pilipinas – Miss Intercontinental Philippines 2023 Iona Gibbs, who were both awarded Miss Ever Bilena in their respective pageants’ coronation nights. Bb. Pilipinas 1st Runner Up – Herlene Nicole Budol, Miss Earth Philippines 2022 – Jenny Ramp and Miss Earth Philippines-Water 2022 – Angeline Santos were also present, alongside representatives of ALV Pageant Circle, Miss World Philippines 2022 winners Gwendolyne Fourniol, Justine Felitarza, Ashley Montenegro, Alison Black, and Cassandra Chan.

Indeed, Ever Bilena has immortalized its legacy as a beauty powerhouse in the Philippines.