Tommy Hilfiger Introduces Fall 2021 Collection Through “Pass the Mic” Campaign
Tommy Hilfiger introduces the Fall 2021 brand campaign “Pass the Mic”, which stars Yara Shahidi, Anthony Ramos, Jack Harlow, Wizkid, and DJ Cassidy.
The campaign supports the idea that everyone has the power to affect and change the world, because voices speak volumes. Together with this select group of diverse voices, consumers will have a global platform to share and amplify their message to inspire change. The campaign champions authenticity, change, and dialogue.
When Tommy Hilfiger encourages us to “Pass the mic” to the next person, we are invited to be a part of the conversation to foster connection for long-lasting change. Through respect and bravery, the Tommy Hilfiger brand is providing a platform for audiences to listen and learn from each other.
Focusing on a specific topic, each star featured in the campaign is inspiring fans by asking: What inspires you to make a difference? What would you say if the world was listening? What drives you towards the future? What do you have to say?
Yara Shahidi (U.S.A.) On Confidence: “I am the ‘I’ in light. I am the reason the future is so bright.”
As one of Hollywood’s most heralded talents, award-winning actress, producer, and full-time Harvard University student, Yara Shahidi uses her stand-out voice and platform to empower greatness by focusing on Confidence.
Anthony Ramos (U.S.A.) On Community: “We change the world by redesigning who we are, but never forgetting where we came from.”
Grammy-winning and Emmy nominated singer, actor and star of the upcoming Transformers: Rise of The Beasts, Anthony Ramos highlights Community through his sensuous sounds, provocative lyrics and never-ending ability to tell the truth.
Jack Harlow (U.S.A) On Commitment: “Words mean nothing if they’re not well said.”
Through authenticity, smooth melodies and clever quips, GRAMMY-nominated, multi-platinum rapper Jack Harlow captivates the audiences by exploring Commitment.
“Wizkid” (Nigeria) On Character: “How many tries? And still you rise.”
Millennial pioneer for African entertainment, Grammy-winning singer songwriter Ayo Balogun a.k.a. “Wizkid” explores the topic of Character through his well-connected international platform.
DJ Cassidy (U.S.A.), the creator of the groundbreaking “Pass the Mic” series, shares, “Pass the mic and share your light. Every person, every voice can change the world. So, what do you have to say?”. The world renowned DJ unites musical icons by passing the mic from home to home, transforming how audiences experience music.
“Every voice has the power to light up the world,” states Tommy Hilfiger. “We are here to quite literally ‘Pass the Mic’, first to the select voices and then to our global audiences, in order to drive meaningful and long-lasting change. I am proud that our Fall 2021 collection is represented by such an incredible and diverse group who are sharing their voices, on our platform.”
“We always look for dreamers who use their voice for good – and this campaign is no different. Each voice here has worked hard to make their dreams a reality and has an inspiring story to share. Seeing everyone come together and share their character, values and message was definitely the highlight for me. These are true role models and I walk away inspired by them, every single day.”
Tommy added, “What continues to inspire me and drive the business forward, is the opportunity to create a more sustainable, equitable and inclusive future of fashion. What is most exciting to me is that we are acting on our goals – we are always rethinking who we are and what we stand for. Through collaborations like the Fall 2021 campaign, we can make our positive impact ambitions a reality.”
“Change is needed more than ever! As a brand, it is no longer OK to sit back and do what we have always done. Our consumers are active and entering conversations that promote change. We want to not only help them spread their stories, but support their individualized journeys. By giving everyone our platform as a space to share, we are encouraging both connection and the power to affect change across the world.”
Fashion has always been influenced by the world around it. It is easy to see self-expression, individuality and authenticity coming through in fashion, art, and culture. Therefore, both the Fall 2021 collection and the “Pass the Mic” campaign aim to provide our consumers with the tools they need to fully express themselves. Whether that’s a digital platform to send a powerful message or a classic American cool item of clothing – with a fun, fresh and modern twist.
The “Pass the Mic” campaign features the Fall 2021 TOMMY HILFIGER collection alongside statement makers from the brand’s archives, seamlessly blending modern prep with iconic heritage pieces. Building on Tommy Hilfiger’s ambitious sustainability mission to Waste Nothing and Welcome All, the Fall 2021 TOMMY HILFIGER collection is made using more sustainable methods and materials, and is now available on tommy.com, in TOMMY HILFIGER stores worldwide and through select wholesale partners.
Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger, #PasstheMic, and @TommyHilfiger.
Tommy Hilfiger is one of the world’s most recognized premium designer lifestyle groups, with a brand portfolio that includes TOMMY HILFIGER and TOMMY JEANS. Its focus is designing and marketing high-quality men’s tailored clothing and sportswear, women’s collection apparel and sportswear, kidswear, denim collections, underwear- – including robes, sleepwear and loungewear, footwear and accessories.
In the Philippines, Tommy Hilfiger is exclusively distributed by Stores Specialists, Inc., and is located at Central Square in Bonifacio High Street Central, AlabangTown Center, Ayala Center Cebu, Marquee Mall,TriNoma, Mall of Asia, Greenbelt 5, Newport Mall, Rustan’s Makati, Rustan’s Shangri-La,Tommy Jeans Robinsons Place Manila, Tommy Hilfiger Rockwell,and online at Trunc.ph, Rustans.com, Zalora, and Lazada. Visit www.ssilife.com.ph, subscribe to SSI LIFE YouTube Channel, and follow @ssilifeph on Instagram and Facebook at facebook.com/SSILifePH for more information.
The SSI Group has also launched “The Specialist”, an At-Home concierge service, which can be reached thru Viber Community via bit.ly/SSILifePH.
