Our love for anything skincare is on an all-time high these days.

According to Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, the sales of skincare products in Southeast Asia is still expected to grow at double-digit numbers until 2023. In the Philippines alone, e-commerce has tripled the growth of Unilever’s skincare category, year over year.  

One of Unilever’s top skincare brands is POND’S, and it is getting more love from consumers these days more than ever. And to give back, POND’S aims to give an even more innovative and personalized online shopping experience by launching its cutting-edge Skin Advisor Live (SAL) AI chatbot, exclusively available for the first time on Shopee.

The ‘Smarter Skincare Just For You’ regional campaign enables POND’S and Shopee to capture more digitally savvy consumers in the region with its AI-powered beauty tech solution, as e-commerce becomes an increasingly important channel of growth. The campaign has been rolled out in phases across four markets in Southeast Asia including  Indonesia, Philippines, Thailand, and Vietnam.  

“Our mission has always been to provide consumers with expert skincare solutions to enable  them to look their best every day,” says Rohit Bhasin, Global Brand Vice President at POND’S.  

“When faced with so many beauty choices available online, we  understand it can be overwhelming and challenging for consumers to pick the right skincare  products. By integrating SAL, POND’S virtual beauty advisor on Shopee’s robust chat platform, we can help consumers quickly find the products that suit their unique skin type. They don’t have to rely on trial and error in hopes of finding the best fit for their skin, making  beauty an enjoyable experience,” Bhasin added.

The POND’s brand has transformed the face of beauty for over a century. From inventing  beauty essentials like the classic Cold Cream Cleanser to pioneering Smartone Technology that  works on every skin shade and innovating Micellar Water with Vitamins, POND’S meets the  skincare needs of women across the world. Its transformative skincare solutions are backed by  the expertise of the POND’S Institute and have been trusted by women throughout history to  help them be their most beautiful selves.   

The first Charcoal Vitamin Micellar Water Refreshing cocktail of micellar water, 5 essential vitamins (Vitamin A, B3, B5, C, & E) that deep cleanse sup to 99% makeup, dirt, impurities, and sunscreen. Shop it here.
POND’S first ever skin brightening milk facial cleanser that offers instantly bright skin after every wash. Shop it here.
Fades even tough pimple marks and gives you a rosy white glow. Shop it here.

Based  on SAL’s free skin analysis, users can gain a deeper understanding of their skin and buy the most effective skincare products, all from the comfort of their homes. With just a click, users can learn more about each product before making a purchase.  Shoppers simply have to follow the easy ‘Chat, Snap, Buy’ three-step process by messaging the Unilever Beauty Official Store on Shopee. 

“We are honored to be the first and  exclusive e-commerce platform to partner with POND’S on this innovative campaign. We’re always  looking for ways to explore and launch new ideas, tech, and products with brands. We also want to provide fresh experiences for our Shopee users who trust us for a seamless and unique shopping  experience. This partnership comes at an opportune time to empower users to invest in quality products catered to their skincare needs through edu-tainment and promotional deals this new year,” Martin Yu, Director at Shopee Philippines said.

By leveraging Shopee‘s marketing tools and core engagement features, the digital campaign will also deliver relevant beauty content via Shopee KOLs, social media, and co-branded videos. These interactive bite-sized beauty content will debunk beauty myths and equip users with knowledge and tips to discover and experiment with beauty products online.  

POND’S has also leveraged on the popularity of livestreaming to cut through the clutter online,  increase user engagements, and drive sales conversion through livestream giveaways and  rewards. 

“We are confident that this exclusive partnership with Shopee will help elevate our brand presence online, thus accelerating our growth in the region. We believe that the future of beauty  will integrate more smart technology as consumers themselves become more discerning about  the products they choose,” Rohit Bhasin, Global Brand Vice President, POND’S added. 

Download the Shopee app for free on the App Store or Google Play Store. Shop POND’S at the Unilever Beauty Official Store on Shopee.

About Shopee 

Shopee is the leading e-commerce platform in Southeast Asia and Taiwan. It was launched in 7  markets in 2015 to connect consumers, sellers, and businesses in the region. 

Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people  daily. It offers a wide product assortment, supported by integrated payments and logistics, as well  as popular entertainment features tailored for each market. Shopee is also a key contributor to  the region’s digital economy with a firm commitment to helping brands and entrepreneurs succeed  in e-commerce.