Manila, Philippines – The next evolution of haute couture is finally in the Philippines as internationally-renowned Filipino fashion designer Michael Cinco unveiled his acclaimed designs in the country’s first-ever Metaverse Fashion Gala last September 18 at the Marriott Grand Ballroom, Newport World Resorts Manila. The historic fashion event was hosted and produced by Philippine Blockchain Week (PBW).

The futuristic catwalk event has indeed redefined how the audiences see fashion in both physical and digital landscapes, as the crowd was treated to a showcase of signature Cinco pieces, while the avatars of the runway models were also shown wearing the same outfits in the Metaverse.

For Cinco, whose designs have been worn by royalty of multiple countries, as well as celebrities like Beyonce, Jennifer Lopez, Rihanna, Lady Gaga, Mariah Carey, Nick Jonas, James McAvoy, Jason Derulo, Steve Aoki, Carrie Underwood, Sofia Vergara, Mila Kunis, Kylie Minogue, Britney Spears, Christina Aguilera, Ellie Goulding, to name a few, the opportunity to break ground in a new medium was irresistible.

“Fashion has always been about redefining barriers. And right now, there’s no bigger barrier than taking what’s physical into the digital,” says Cinco. “I’m excited to be partnering with PBW and even more excited for everyone to see what we have planned.”

Fashion collectors were invited to take home their favorite pieces, which were made available for purchase through an exclusive pre-sale, which -in addition to the actual gowns- will come with special edition digital collectibles.

To drive further hype, fashion and tech fans were treated to an exhibit of Michael Cinco gowns, which were exhibited throughout the PBW venue — allowing fashion-forward fans to get up close and personal with Cinco’s iconic style.

According to PBW convenor Chezka Gonzales, the partnership with Michael Cinco is indicative of how Blockchain technology is changing every aspect of how the world lives, works, and plays. “Philippine Blockchain Week isn’t just about technology – it’s about showcasing how the Blockchain can complement creative professionals at the top of their field.”

Part of the proceeds from the Michael Cinco Metaverse Fashion Gala will benefit the World Wildlife Fund for the conservation of endangered species, and the Global Reskilling Movement, an international initiative devoted to providing better opportunities for the youth.

About the Philippine Blockchain Week 2023

Philippine Blockchain Week (PBW), the premier blockchain event in Manila, is scheduled to showcase the most prominent figures in blockchain technology, crypto, and web3 from September 19 to 21, 2023, at the Marriott Grand Ballroom, Newport World Resorts, Pasay City.

With the theme ‘BRKOUT,’ PBW 2023 aims to transcend traditional norms by encouraging participants to venture beyond their comfort zones, abandon old habits, and embrace fresh opportunities in the blockchain space.

For more information, visit https://www.pbw.ph/