Cardi B is The New Face of Balenciaga, Complete With A Billboard In Louvre Museum

After topping the music charts with her hit song “WAP” with Megan Thee Stallion, Cardi B seems like she is upgrading her status in the global fashion scene.

The American rapper announced her campaign with Balenciaga via Twitter and Instagram. The rapper isn’t new to the world of couture fashion as she has been rocking high fashion ensembles at numerous red carpet events, music videos, and live performances. But this is her first-ever high fashion campaign deal. The fashion house went all out, installing up a billboard outside The Louvre Museum in Paris featuring the flamboyant music artist.

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Ya lookin at the face of a @Balenciaga campaign! I remember how I felt seeing myself on a billboard in NYC Times Square but PARIS! Wish I was there to see it in person!

A post shared by Cardi B (@iamcardib) on Sep 1, 2020 at 6:21am PDT

The campaign was shot in her own home in Los Angeles with the help of her styling team. Cardi wore the brand’s Fall/Winter 2020 collection designed by creative director Demna Gvasalia, whose never had a big celebrity muse since her appointment in 2015.

In the photos released online, Cardi B is seen wearing a black catsuit-dress complete with gloves and sock boots while lying down in synthetic grass surrounded by Balenciaga’s white Neo Classic bag. The dress was handpicked by Gvasalia himself for the rapper, of course.

Besides the iconic fashion billboard in Paris which will stay up for the rest of September, Balenciaga also confirmed that they will also be promoting the campaign in several countries such as Taiwan, China, South Korea, and Singapore. Unfortunately, there is only one photo of the campaign released seen in Cardi B’s Instagram post, but there will surely be more photos to come in the following weeks. In the meantime, we’ll feature a few pieces from Balenciaga’s Neo Classic bag collection, which was seen in the Cardi photo.

NEO CLASSIC LARGE TOP HANDLE BAG

NEO CLASSIC MINI TOP HANDLE BAG
NEO CLASSIC MINI TOP HANDLE BAG

All bags in the Neo-Classic Collection is made from both smooth and spazzolato calfskin, complete with two leather hand-braided handles, adjustable and removable leather strap, zipped closure with knotted leather puller, and an embossed tone-on-tone logo.

Most items from the bag collection are now available on Balenciaga’s official website, but there are several items that will only be available by pre-order. For more information, you may visit www.balenciaga.com.

Image Source:
Balenciaga’s Official Website