Sydney Sweeney of is the new brand ambassador of Tory Burch for handbags and shoes.

Sydney first gained mainstream attention in the Netflix series “Everything Sucks!” for her role as Emaline, and has portrayed Eden in the Hulu series “The Handmaid’s Tale” and Alice in the HBO miniseries “Sharp Objects.”

An award-winning actor and multi-hyphenate, Sweeney has also garnered rapid global attention for her role in HBO’s record-breaking series “Euphoria.” She has appeared in a diverse range of films and TV shows, including “The White Lotus”, and the forthcoming Marvel film “Madame Web.” 

“I’m so excited to partner with Tory Burch as her brand ambassador,” Sweeney said in an official statement. “I’ve been a fan of her clothing and accessories for years, and I admire her tireless work to support women. I’m inspired not only by Tory’s vision and the business she has built, but also by her kindness and philanthropy. I am so looking forward to the beautiful partnership and meaningful conversations to come.”

The actress’ incredible talent, entrepreneurial spirit, and passion for supporting women resonated with Burch instantly.

“Sydney is one of the most talented and relevant young actors working today, but I am equally inspired by her curiosity and confidence,” Burch said in a statement.

“She is unapologetic and empowered in her approach to acting and business. I am thrilled to start working together.”    

Founded in 2004 in New York City, Tory Burch is an American luxury brand known for beautiful, timeless pieces. As a designer, Tory draws inspiration from art, her family, and women globally. Her collections include ready-to-wear, handbags, footwear, accessories, jewelry, home and beauty. Empowering women is Tory’s guiding principle, underpinning her design philosophy and driving the work of the Tory Burch Foundation. Tory launched the Foundation in 2009 to advance women’s empowerment and provide capital, education, and digital resources to women entrepreneurs in the United States.

In the Philippines, Tory Burch is distributed by the SSI Group.