Whatever gender you identify with, it is always cool to advocate freedom, diversity and love that always wins! And of course, the beauty of gender equality.  And this Pride Month, global shoe brand Keds wants you to rock all those virtues loud and proud by incorporating the iconic rainbow sign in your fashion sense.   

The Rainbow Collection of Keds advocates for equality among all genders and more than anything, celebrates the beauty and courage of our LGBT members. The brand’s revamped versions of its best-selling footwear models ChampionKickstart and Bliss Slides feature the famous rainbow sign, a broad spectrum of colors that represent how far the world has gone in this fight for pride and gender equality, and how much more there is still needed to be done.

Championing women empowerment is all about uplifting all women of different shapes, forms and hearts for Keds. If you want the meaningful rainbow in your daily OOTD, feel free to rock these styles from this pride month-inspired collection:


The iconic Champion sneakers of Keds have been well-loved for many decades for many reasons. The pair is the pioneer among our super loved trendy white sneakers, and it first debuted in 1916 with its first rubber-soled canvas shoe of its kind. This Champion shoe in this special rainbow edition also features the well-loved laced-up upper, a dream foam footbed and rubber outsole for your maximum comfort. The rainbow-designed outsole is super fun, and makes your personal OOTD embody the pride celebration beyond this month.


The Kickstart is that kind of essential tennis shoe you wind up living in all year long. A pair of sporty laced-up sneakers, the Kickstart is loaded with comfort and pairability. It can go with your jeans and top ensembles, your dresses and even jumpsuits and rompers. Of course, the rainbow on the soles are all you need for a pop of fun and colors in your personaly style. And the rainbow represents the pride and love that it advocates! And look, this pair of Kickstart also comes in stunning pink:


Here comes our personal favorite! Keds is introducing its modern take on the quintessential pool sandals: the Bliss Slides. Complete with light-as-air foam outsoles, contoured footbeds, and smile-inducing rainbows, these slides are oh so fashionable and easy to wear! Casual fashion can be chicer and cooler with this pride-inspired pair of slides– slip ’em on and you’re stylishly good-to-go!

To cop these styles from the Keds Rainbow Collection, visit Keds stores located at Glorietta 3, U.P. Town Center, SM North Edsa – The Block, SM Megamall, Robinsons Place Manila, Festival Mall Alabang, Ayala Malls Manila Bay, Evia Lifestyle Center, SM City Baguio, Robinsons Place Ilocos, SM City Bacolod, SM City Iloilo and  Abreeza Mall Davaoo. Terms and conditions apply.  Follow Keds at facebook.com/kedsphilippines, or Instagram  @kedsph.


About KEDS:

Founded in 1916, KEDS redefined footwear with the introduction of the Champion sneaker. The iconic design was one of the first options to provide women with accessible, fashionable footwear and ignited a style revolution. Over the past 100 years, Keds® has been worn by iconic women such as Audrey Hepburn, Katharine Hepburn, Marilyn Monroe, Jackie O and Yoko Ono. In 2015, Keds® introduced the Ladies First Since 1916 platform in over 80 global markets and launched a powerful new era in its history.

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