The global pandemic has paralyzed all runway show productions across the world. And Panasonic Manila Fashion Festival, the Philippines’ most vibrant fashion event today, hasn’t been spared. But today, PMFF is making a huge comeback— a fashion reboot— with its Season 12 livestreamed at your convenience!Everyone gets to have a front row seat this season, as Manila Fashion Festival steps forward in continuing its mission to be a platform for outstanding creative talents in the fashion industry today. In adherence to strict health guidance set by our government, MFF will not be what it was in 2019– with fashion editors, influencers and fashion enthusiasts making time to attend physically and be seated in the front row of the venue. MFF will be showcasing the designers’ collections now via streaming in PMFF’s new home, a digital home that is:

Manila Fashion Festival has now been taken over by GO Lifestyle Group as the new organizer starting this season. AC Design Yard together with JCA Productions are appointed as the production companies to make sure Manila Fashion Festival will achieve its goals and visions for the industry this fashion season. Panasonic Philippines remains to continue its support for the event as the main sponsor, which has been supporting the Manila Fashion Festival since 2018. Panasonic has been part of the MFF in producing high quality runway videos and photos using the Panasonic Lumix, also bringing out the beauty and runway confidence of the models by using the Panasonic Beauty Products

Stylem, one of the world’s leading textile companies that’s based in Japan, is also going to debut this season. Panasonic Manila Fashion Festival collaborates with Stylem in creating a collection that highlights the Asian talent and sustainability in fashion. The PMFF x STYLEM collection will also be exhibited at international venues in Japan, making the fashion event a truly global one.

Another Japanese company Yoshioka & Co, the leading trim and accessories supplier for all fashion needs, is also supporting Panasonic Manila Fashion Festival on its 12th season. is also presenting its latest innovation: the Manila Fashion Map. Through this, you can easily locate Ayala shopping malls, as well as the ateliers & boutiques of homegrown top Filipino designers and lifestyle brands. Of course, there’s also the Panasonic Beauty Map, which provides a list of stores and clinics to purchase Panasonic Beauty, Japan’s #1 personal beauty care products, which is also available in Manila.

Despite all these changes, Panasonic Manila Fashion Festival remains its focus on collaborating with businesses that empower and support the Filipino designers. This season, 24 outstanding designers are showcasing their collections. Fashion visionaries from Manila, Cebu, Davao and a new batch from Cagayan De Oro are all set to deliver diversity and innovation with their collections that will be streaming on May 31 to June 4 at 6PM at

Here is the lineup of designer shows this season:

May 31- Avel Bacudio, Camlu x Creative Definitions, Dodjie Batu, Mark Yaranon, Melvin Lachica, Win del Mira

June 1- Ann Semblante, Bamba Limon, Dino Lloren, Edgar Buyan, Joshua Guibone, Ziggy Savella

June 2- PMFF x Stylem Collection 

Collaboration collection of 23 PMFF Designer using Stylem Fabrics: 

June 3- Bessie Besana, Chris Diaz, Dexter Alazas, Emir Yamamoto, Marc Rancy, Renan Pacson

June 4- Alodia Cecilia, Benjie Panizales, Gil Macaibay, Mavy Ladlad, Steph Tan

Enjoy your front row seat this fashion season, and use the official hashtags #MNLFashionFestival #PanasonicMFF #PMFFReboot.


Panasonic Manila Fashion Festival would not be possible without the prestigious companies and partners that back up its endeavors. These include: 

Runway Venue Partner: Okada Manila

Lifestyle Partners: Greenbelt, Ayala Malls, Adsorb, Shea Mira, Anessa Yellow Tail; 

Legal & CPA Partner:  Mata-Perez-Tamayo-Francisco Attorney at Law.