Manila, Philippines — Australian fashion label ‘Lost Lorelei’ unveiled its runway collection at the ‘Sustainable Fashion Runways’ recently.

Sustainable Fashion Runways is a fashion show event poised to showcase eco-friendly collections of various fashion designers inside and outside the Philippines. The chosen fashion creators advocate authentic sustainability and eco-friendliness in their designs, products, production and business practices in their fashion labels.

SM Supermalls mounted the first-ever Sustainable Fashion Runways in celebration of Earth Month 2023 last Saturday, April 29 at the Samsung Hall in SM Aura, Bonifacio Global City in Taguig City. Due to unpredictable weather on Saturday, the runway show was moved to Samsung Hall instead of the al fresco Skypark Level 5 in SM Aura, Taguig.

For its premiere season, Sustainable Fashion Runways highlighted Australia-based label ‘Lost Lorelei’ by Australian-Filipina designer Lorelei Bookluck.

Bookluck‘s collection showcased creations with edgy sihlouettes in neutral colors, putting an oomph and a new fierceness into sustainable fashion.  

Photo by Edmund Ong Chua II
Photo by Edmund Ong Chua II
Photo by Edmund Ong Chua II
Photo by Edmund Ong Chua II
Photo by Edmund Ong Chua II
Photo by Edmund Ong Chua II
Photo by Edmund Ong Chua II
Australian-Filipina fashion designer Lorelei Bookluck of ‘Lost Lorelei’ (middle) with her runway models | Photo by Edmund Ong Chua II 

The behind the scenes of the runway show will be witnessed on the reels of Stylish TV on iWantTFC, TFC & MYX Global in July 2023. 

Sustainable Fashion Runways is presented by SM Aura, and co-presented by SM Supermalls & Stylish Magazine & Stylish TV. The event was also sponsored by Browhaus Manila and Strip.

Stylish Magazine is an online publication that features “your daily dose of self-love, style & inspiration.” It has since expanded into a television format dubbed as Stylish TV that you may stream online on iWantTFC here, and may be watched in more than 50 countries on The Filipino Channel (TFC) and in the Philippines on MYX Global. Stylish TV ranked on the 37th spot among the Top 50 most watched multicultural shows in the USA for its previous season in 2022, according to a Comscore report. With slogan “Style that Empowers, creativity that inspires,“ Stylish TV is coming back for a new season on iWantTFC here, The Filipino Channel (TFC) and on MYX Global in July 2023.