Lacoste, the French-founded international lifestyle brand known for its elegant style with authentic sports heritage, is introducing its new footwear silhouette: the L001. The campaign features American rapper A$AP Nast of A$AP Mob, an American hip hop collective formed in 2006 in Harlem, New York. Like Lacoste, A$AP Nast is also a renowned connoisseur of both the streetwear and fashion scenes, as well as a Lacoste fan who “always carries the spirit of the crocodile”.

The rap artist blew up in the music scene in 2013 with his hit song “Trillmatic“, featuring iconic rapper Method Man of Wu-Tang Clan. He’s also the cousin of famed rapper A$AP Rocky.

A$AP Nast radiates in this latest Lacoste footwear series. The concept for L001 is his interpretation of elegance, which is “tattooed on his chest or embossed on his sneakers”, and part of Lacoste’s Play Collective campaign which was first presented by the brand in April 2021.

Registered by Lacoste as the first of its kind, the sneaker boasts of a dynamic style with reinvention at its heart. The key details are taken from the Lacoste archive. Some details are from the Rene, the first ever shoe created by tennis legend and brand founder Rene Lacoste; while some design hints are from a vintage racket from the 1980s. The retro shape and mood of the Rene exude the spirit of the new L001, while the kinetic lines running along the racket’s handle are directly transferred into an angular triangular design on the sneaker’s upper.

The L001 is a melting pot of Lacoste’s most iconic style heritage elements, as well as the brand’s recognizable tennis DNA. This all-new Lacoste shoe pays tribute to the original motifs of classic sportswear: the clean stripes and the subtle use of primary bright colors and classic hues like timeless white, court green, rich navy, light mahogany, plum, saffron, classic red and mint.

Archive elements abound, the L001 is for the modern sneaker fans who know their references and have a respect for the artefacts of culture. The clean, geometric lines complement the classic herringbone-patterned upper, which nods to classic footwear styles. Its thick yet streamlined sole has a nostalgic appeal, while its smooth tumble leather makes these sneakers an elevated choice that’s workable for all occasions.

While there is visible Croc branding on the heel, logos are treated lightly and subtly– crafting a minimalist look that ensures longevity. The L001 is a refined choice for those who respect the rich culture and design heritage of sportswear and footwear, yet want a sneaker that lets them live the hectic pace of the now. Indeed, the L001 is a modern fashion staple rooted authentically in Lacoste history.

In the Philippines, the L001 is available at Lacoste retail stores and lacoste.com.ph on September 8, and is now on Zalora PH.

In the Philippines, Lacoste is exclusively distributed by Stores Specialists, Inc., and is also located at Central Square in Bonifacio High Street Central, Alabang Town Center, City of Dreams, Eastwood Mall, Estancia in Capitol Commons, Fairview Terraces, Gateway Mall, Greenbelt 5, Newport Mall, Podium, Power Plant Mall, Robinson’s Galleria, Robinson’s Magnolia, Robinson’s Place Manila, Rustan’s Makati, Rustan’s Shangri-La, Shangri-La Plaza East Wing, SM Mall of Asia, SM Megamall, Solaire, Trinoma, UP Town Center, Waterfront Cebu, Ayala Center Cebu,  Abreeza Davao, SM Davao, Veranza KCC Mall General Santos and Zamboanga. Lacoste Accessories is located at Glorietta 4; Lacoste Sport at Ayala Center Cebu; and Lacoste Footwear at Alabang Town Center. 

Visit lacoste.com.ph and www.ssilife.com.ph, follow facebook.com/LacostePhilippines, or visit @ssilifeph on Instagram for more information. SSI has also launched “The Specialist”, an At-Home concierge service dedicated to providing customers with personalized service to address their unique shopping needs.