K-drama fans are head over heels for BENCH’s latest collaboration with Korean celebrity Kim Soo Hyun, whose return to television last year in It’s Okay To Not Be Okay received huge recognition both locally and internationally. Nothing screams ultimate boyfriend material than the snippets released by the local brand on Instagram showing his muscular physique and outstanding facial features.

Not only did normal viewers gush about this announcement, but even celebrities such as Gabbi Garcia, Lovi Poe, and Anne Curtis had expressed their excitement by commenting in an all-caps and exclamation-full manner. We can’t blame them–with his charms, everyone is bound to be captivated.

We can’t wait until his billboard is out! Are you excited too?